There are number of things that you must check before you book your stall in any event or exhibition. Here is a quick list: 1-One should try to find out what kind of crowd is expected in the event of exhibition. The profile of the people will make a difference to your sales. If your product is not suited to the kind of people expected at the exhibition then it will be waste of both time and money in putting up a stall there. Pop Up Space 2-One should also try to find out what all sizes of stalls are available in the exhibition. If the sizes do not suit your product type and are very small or very big then it may produce the desired result. 3-Try to find out the layout of the all the stalls and the entry gate of the exhibition. Try to book a stall which is close to entry gate. This is because the people who will visit the exhibition are far more likely to visit the stall in the starting then those which are in the