Public relation is an important part of any event nowadays and
it is increasingly getting necessary. There are many events happening these
days at any given point of time and you need to publicize your event so that
you get maximum participation from the people.
Public relations means sending
out pre and post event press release to the media, touch basing with your chief
guest etc at regular intervals and ensuring that people are aware that your
event is taking place in the city. Public relations also mean inviting the
media persons for the event and then ensuring they carry the news items in
their publications or new channels.
The role of the public relations officers
start much before the event and goes on even after the event is over. The
public relations officer needs to collect the clippings of the newspapers in
which his or her events news has appeared and then make use of it in the next
event.
Posted by Amit Kumar
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